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About Poetics.

Production, curation, and distribution of poetic immersive experiences with new media. At scale. With love. Poetics started in Thessaloniki in 2025, and today runs pop-up immersive cinemas, projection mapping and audiovisual experiences, in Greece and beyond.

Poetics was founded in 2025 by Byron (opens in a new tab), Ilias (opens in a new tab) and Thanos.

The three founders of Poetics side by side on a black sofa in the pop-up at Toss Gallery, with stools, headsets and a projection behind them.
Five people talking and laughing in the Poetics pop-up at Toss Gallery, beside the Poetics sign and stools with headsets.
A Poetics operator holding a headset and headphones, talking with a seated visitor before her session.
A member of the Poetics team at a laptop, setting up a session, with the Poetics letters on the table.

Why Poetics exists.

Immersive films are made to be watched from the inside. They win prizes at Cannes, Venice and Sundance, then wait: cinemas are not built for them, and headsets sit unused at home. The people who make them struggle to earn from work that few get to see.

Poetics is the layer in between. We license the work, curate it for a place and an audience, and put it in front of people, so that immersive media becomes something people regularly discover and pay for, and its creators have a way to distribute it.

Today that is distribution. Original production and a streaming platform come next.

We run it ourselves.

We do not hand over a concept. We choose the films, install the room, run every session and look after every visitor, from the first headset fitting to the last pack-down.

Our own software, Poetics Pods, keeps every pod on one schedule. Each event teaches us something we keep for the next: more than 5,000 screenings at more than 15 events so far, rated 4.92 out of 5 by visitors.

Why the name.

Poetics is Aristotle’s book on how a story moves the people who watch it. Immersive cinema asks the same question in a new form, so we borrowed the title.

Read why we chose it

Beyond Greece.

  • Festival de Cannes, 2026

    Selected for the Curators Network of the Immersive Market, the Marché du Film’s program for bringing immersive work to venues, in May 2026. Poetics was the first Greek private initiative in the network.

  • Venice Production Bridge, 2026

    Co-hosted the panel “Beyond the Screen: Greece and the Future of Immersive Storytelling” at the Venice Production Bridge, with EKKOMED and Onassis ONX, in September 2026.

  • A program from the festival circuit

    We license titles through international distributors, from the festivals where immersive work premieres: Venice, Cannes, Sundance and Tribeca.

  • XR Must, April 2026

    The international magazine on immersive culture wrote about Poetics and the new opening of Greece’s immersive scene.

Written about us.

Bring Poetics to your audience.

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