What a Poetics cinema is.
LBVR stands for location-based VR: an immersive cinema that comes to your venue. Ours is a room of single-seat pods, a curated program of 10–50 minutes, and an operator present throughout. We install it in a day and it is gone the next morning.
A short film with no sound: visitors trying VR headsets, one after another, each lit in a different color.
New to this? Start here.
What is immersive cinema?
Immersive cinema is authored storytelling you step inside. Not gaming, not a tech demo. Real films, experienced through VR.
What will I experience?
- 360° film
- Filmed in every direction at once.
- VR180
- Filmed only in front of you, in 3D.
- Volumetric, or 6DoF
- Scenes you can lean into and look around.
- Interactive
- Where you look, or what you do with your hands, changes what happens next.
Immersive films have almost nowhere to be seen.
A film can win the Grand Jury Prize at Venice Immersive and still have no clear path to an audience beyond that festival week. The art form is maturing fast. The distribution infrastructure hasn’t kept up.
That’s the problem we are trying to solve. That’s why we started Poetics.
What’s next
- A VR film festival in Greece
- Original production: stage works and a series on Greece, in immersive
- A venue network, from pop-ups to permanent corners inside cultural venues
- Our tools, opened up to run many locations at once
Selected case studies
Four of the more than 15 events we have run so far, each written up in full.
The station.
A pod is one seat, for one visitor at a time.
-
VR headset
With a comfortable head strap.
-
Headphones
Over-ear, with noise cancellation.
-
Swivel chair
Turns a full 360°, with back support.
-
Room plan
Drawn by the operations team.
Running the room.
- Trained operators install and pack down the room.
- Every viewer is onboarded, with special guidance for first-timers.
- Operators follow a hygiene protocol on all equipment after every use.
- An on-site hub monitors every pod centrally.
Sessions stay on time because one in-house system, Poetics Pods (opens in a new tab), holds the schedule: timeslots, real-time updates and access for every member of the team.
Why the room matters
Three things shape a screening: the mind the visitor arrives with, the content chosen for them, and the room around the headset. We pick titles for the place and the people, brief first-timers, and set up the room so nothing competes with the film.
Everything flows with the right set of mind, and the right setting around it.
Three formats.
-
Live activations
Festivals, brand tours and gallery events.
Suits a program with a crowd and a fixed window.
-
Plug-and-play pods
Delivered, cabled and preloaded.
Suits a museum or venue that wants a corner running for weeks.
-
On the road
A touring setup. One Greek tour covered 16 cities and islands.
Suits a brand or institution with a national audience.
How programs are chosen.
-
Arts
Feel and connect with the artist.
-
Education
Experience creates knowledge.
-
Entertainment
Performance and sport without limits of space or time.
A person reviews hundreds of titles and picks a handful that match the place and the people. Never a catalogue.
Titles come from collaborating distributors. As of September 2026, we have featured 19 titles.
What you provide, what we provide.
The venue provides
- The space for the pods
- Power sockets
- A lockable space overnight
- Wi-Fi, optional
Poetics provides
- Pods
- Headsets
- Content and licensing
- Operators
- Room plan
- Hygiene
- Monitoring
- Setup and pack-down
Pricing models.
-
Ticket sales
Revenue per ticket sold to your audience.
-
Flat fee
A fixed fee, paid by the festival, venue or partner.
-
Hybrid
A mix of tickets, fees, sponsorship or a tailored agreement.
The right model depends on footfall and who owns the audience.